Capital, turned into cases
Case Origination is the media operation that converts litigation capital into qualified case inventory — across 72+ active campaigns, every major platform, and years of proprietary audience intelligence.
The Problem
Most mass tort advertising is run by generalist media buyers who treat litigation like any other performance marketing category. They optimize to cost per lead. They run the same creative into the same audience until it stops working. They cannot tell the difference between auction pressure and audience fatigue, or between a saturated facility and a fresh one.
The result is predictable. Capital gets spent, leads come in, and signed cases do not follow. Firms end up funding campaigns that look busy on a dashboard and produce nothing on the docket.
What Case Origination Delivers
Multi-Platform Media Execution
Campaigns running on Meta, Google, TikTok, and programmatic simultaneously — centralized under one operation, optimized against a single cost per signed case target.
In-House Creative Production
A dedicated creative team producing AI avatar, news-anchor, and testimonial formats continuously refreshed to stay ahead of audience fatigue and competitive copycats.
Landing Page Infrastructure
Custom landing pages built per campaign, continuously tested, and designed to match the sophistication of the audience being reached. Not a generic form behind an ad.
Tort-Specific Audience Intelligence
Proprietary audience data built from years of running campaigns across dozens of tort categories. Targeting decisions informed by what converts, not by guesswork.
CPSC-Optimized Buying
Every dollar measured against cost per signed case, using the all-in formula that includes ad spend, platform fees, and per-case costs. Not cost per lead, not cost per click — the number that actually matters.
TT Stage Intelligence
Every campaign rated and monitored using TT Stage, the market sophistication framework that reads fatigue, saturation, and lifecycle signals in real time. No other media operation in the space has this.
How It Works
Strategy and campaign design
We align with the firm on tort category, defendant criteria, facility list, target audience, and expected economics. Everything downstream flows from this foundation.
Creative and landing page build
Our creative team produces video, static, and landing page assets tailored to the tort and the audience. Nothing off the shelf, nothing recycled from another campaign.
Launch across platforms
Campaigns go live across Meta, Google, TikTok, and programmatic under unified targeting and measurement. Every platform reporting into one source of truth.
Continuous optimization against signed case
Our media buyers monitor TT Stage signals, refresh creative before fatigue sets in, and reallocate spend toward the facilities and audiences producing the best economics. The campaign improves week over week.
The Result
Capital deployed into Case Origination produces qualified, signable case volume at a knowable cost — not dashboard vanity, not cost per lead without a conversion story. The economics work because the operation is built around the only number that matters.